AAPNA’s International Standards for Ayurvedic Education and Practice

By on May 14, 2012

A couple weeks ago, I posted a blog about NAMA’s new scope of practice recommendations.

The Association of Ayurvedic Practitioners of North America (AAPNA) is working on their own standards, and they’re similar to NAMA’s, but not the same.

AAPNA’s guidelines are based on a model of training used by:

1. WHO (World Health Organization) Benchmarks for Training in Ayurveda
2. AYUSH (Ayurveda, Yoga, Unani, Siddha, Homeopathy), Government of India
3. AUCM (American University of Complementary Medicine), CA, USA
4. SCU (Southern California University of Health Sciences), CA, USA
5. KAA (Kerala Ayurveda Academy), WA, USA
6. NWA (New World Ayurveda), ME, USA
7. Middlesex University, London, UK

AAPNA is looking for feedback on this process, so please visit their site to learn more, and also leave your comments below.

Standards are going to be really important for Ayurveda, and ultimately, I believe that unity in this area will be important for a cohesive community, health freedom legislation efforts, and licensing in our profession.

AND…quite honestly, it probably won’t matter much until more practitioners are thriving with their businesses.

Fact: In the U.S., we graduate around 400 students from our Ayurvedic institutions each year.

Fact: About 10% (40 students) go on to do something with their practice…90% (360) students do nothing!

Fact: Of the 40 that go on to do something with their practice, most will continue to doing other work to actually pay the bills, and the very few who do their practice full time expect to make around $25K-$30K.

If you’d like to have a different experience and different results…

  • If you’d like to start your practice and change it so that you have lots of committed happily paying clients right away,
  • If you’d like to earn a GREAT income in your practice FROM THE BEGINNING,
  • If you’d like to truly make a significant impact in your community,
  • If you’d like to avoid the financial struggle and inner lack of confidence that comes from NOT being able to sustain yourself from your practice…

…then there are things you’re going to need to change in your “inner game” and things you’re going to need to change in your “outer game.”

You’re going to need to understand, feel, and believe different things about your clients, your work, and yourself, AND you’re going to need to take new, clear, conscious actions that work together to get clients, and keep them committed and successfully making changes while paying you really well.

If you’re truly ready for that, ready to do the work you spent 1-3 years or more investing in, studying, developing passion for…and to get PAID really well to help people with what you know.

And If you’re truly ready and open to see things differently than you have, especially the stuff you’re pretty sure you “already know,” and challenge yourself to take some new actions and implement some new strategies (that have already been mapped out for you and successfully tested over and over and over again)…then you should stop waiting and get our program, coaching, and community support IMMEDIATELY.


About Jacob Griscom

Jacob Griscom is the President of Everyday Ayurveda and Director of the Grow Your Ayurvedic Business program, the leading program for Ayurveda practitioners to grow thriving professional Ayurveda practices.


  1. martha@niagaraayurveda.com'

    Martha Gesegnet RN

    May 14, 2012 at 4:52 pm

    Wow, Jacob, those are staggering “facts” and statistics, unfortunate that so many students who graduate don’t end up going on to become practitioners. I am incredibly grateful for the wisdom and skills I got from your program…it has put me in a very successful place as a full time Ayurvedic practitioner and thankfully earning well above those salaries. We are blessed as a community to have you spreading the light!

  2. rex@rexjarrell.com'


    May 14, 2012 at 5:04 pm

    Thanks for the concise clarity around yet another aspect of the work, Jacob! I am glad to be with you and the Everyday Ayurveda crew as the student I am, working on the inside for now. The outer practice will be fun to develop with your system with which I am already happy to be familiarizing myself. In fact, Scarlet and I were just acknowledging the practicality of using compassionate communication in some touchy business dealings – and appreciating how helpful the videos are that you provide on your site. So, outer change is moving along too and paving the way for a great practice upon completion of my Ayurvedic Health Practitioner program at CCA.

  3. vishwas.ghatge@gmail.com'

    Dr vishwas ghatge

    June 19, 2013 at 6:58 am

    hello Dr I am totally agreed with whatever you have written in introduction.
    I am doing ayurvedic practice since last 7 years in India, specifically in skin disorders and joint disorders. i am doing well in my personal practice in Mumbai and pune city but I wish to increase my practice in foreign countries like usa or uk. I approached some of doctors doing practice in UK and USA through mails and social sites but nobody even replied …. and that is what’s happening with ayurveda in India and outside India nobody bothers to help others. I can’t explain every thing about myself but 1 thing I can tell you that I have enough confidence to convince people and to give them good enough results and yes I can convince them to pay for what they are getting. I just need some guidance little trust in me and good support from any associates like yours. I am interested with your program please send some details.

  4. this_is_for_nothing@yahoo.com'


    March 9, 2014 at 2:56 pm

    I disagree with this post completely. How can you thrive in your Ayurveda business if there are no standards to what people are doing? There are so many half baked programs out there that there NEEDS to be stricter standards of people practicing or people are going to get hurt not to mention you are just duping people by selling them information without care for the quality of it. This approach shows a complete lack of integrity.

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