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The Golden Ratio
While we were at the wonderful Business of Yoga Yoga Alliance Conference last August, a few people, when given our business card, asked us “What does your logo means? What does it stand for?” I realized we never actually took the time to share with you what’s behind that little round disk behind our name.
When we were redesigning our logos last spring, I had a feeling that we needed a visual element that represent what we believe in, the kind of people we are. Looking through hundreds of images, I can across this simple round yellow illustration of a sunflower. Something just clicked. It was not an indian mandala, but it felt it had something akin to it. It was reminiscent of the sun, the celestial body that has the greatest influence on our lives.
The sunflower is a great example of a basic understanding of Ayurveda: our well-being is dependent on our relationship to the natural elements. As it grows, the sunflower aligns its flower towards the sun. Just the same, for us to be healthy and happy, we must align ourselves with the sources of life, nourishment and energy. We don’t need to re-invent life, become the sun and moon for ourselves. All we have to do it to position ourself to receive the nourishment that is simply offered. So relaxing!
The perfect spiral of the center of the flower is also a wonderful representation of the Golden Ratio, an artistic and mathematical concept that as long been seen as nature’s greatest example of beauty. Famed architect Le Corbusier said that this ratio brings forth “rhythms apparent to the eye and clear in their relations with one another. And these rhythms are at the very root of human activities. They resound in man by an organic inevitability, the same fine inevitability which causes the tracing out of the Golden Section by children, old men, savages and the learned.”
Beauty, Abundance, Intelligence…All things that we want to keep sharing with you!