consultation

Succeeding in Poor Economies

By on November 2, 2012

If we know how to succeed at finding clients who are happy to invest in our services, regardless of the state of our local economy, then we will have a more reliable and sustainable practice.

If we target too limited a market, or if our communication is not clear and based on our market’s needs, then we will have a hard time enrolling enough committed clients, and we will not have a reliable or sustainable practice.

In the last post, we discussed how to communicate so that we generate leads and clients from our daily conversations. In this section, let’s discuss what to do when we’re in a local market that’s too small for our niche to succeed or an economy that’s too poor to readily invest in our services.

Traveling and Working Virtually

If our local market is too small or local economy is too poor for our niche to succeed, we have some options:

We can move or travel: In other words, we can go where there is a great number and concentration of our prospective clients who can invest in our services. We can actually move to a new community, or we can commute there to build our client and referral network.

We can broaden our market: If we’ve narrowed our niche too much for our local prospective client base, we can broaden it. If we were targeting women with Premenstrual Syndrome, then we can broaden to “Women’s Reproductive Health,” or even broader, “Women’s Health.” With a broader niche, we often trade in some of the specificity of our communication and the high response of our market, but we gain a greater span of prospective clients.

We can work virtually: For most practitioners, this is the best option. When we work virtually over the phone and Internet, we can keep a deep and specific niche with a high response from our target market. We also radically increase our prospective client base from our local community to potentially anyone in the world with a phone, the means, and the need to work with us.

How to Work with Clients Virtually

Here’s how to start working with clients over the phone/internet:

  1. Download Skype for free.
  2. Buy one of their recommended headsets if your computer’s speaker or microphone quality is insufficient, and buy a webcam if your computer does not come with one.
  3. Get your client’s Skype ID, find them on Skype, and add them as a Skype contact before your session.
  4. Click to call your client or have them call you on Skype for their scheduled session.
  5. Share video so that you can see each other. You’ll be able to do everything that you normally do besides physically touch your client. You can also send files, instant message links, and even share your screen.

Take Action: Download and Practice Skype

If you’re not already familiar with Skype, visit www.skype.com and download it now. Get comfortable with audio and video conversations and the different Skype features.

You can even use Skype for inexpensive phone calls, voice mail, and text messages as a convenient and affordable solution for your business telecom needs.

About Jacob Griscom

Jacob Griscom is the President of Everyday Ayurveda and Director of the Grow Your Ayurvedic Business program, the leading program for Ayurveda practitioners to grow thriving professional Ayurveda practices.

8 Comments

  1. Earthniight@yahoo.com'

    Niight

    November 6, 2012 at 12:25 pm

    I moved all my consultations to Skype about 6 months ago. I really like it and i feel people are more comfortable talking to you from there own home:) If there are people in my city who want to meet in person I meet them the local tea shop:)

  2. peninjau@ihug.co.nz'

    Gerald Lopez

    November 6, 2012 at 1:01 pm

    Skype is a great way to expand one’s market. For instance, in New Zealand the market is relatively small, but there are people wanting effective lifetime health programs around the world! And I can still guide them through tools like breathing and meditation.

    Gerald
    Auckland, New Zealand

  3. victoriatolleson@yahoo.com'

    Victoria Tolleson

    November 6, 2012 at 3:21 pm

    I really needed this right now. Thank you for the post. Looking forward to more of them.

  4. hmaxie28@gmail.com'

    Helen Maxie

    November 7, 2012 at 9:27 am

    I think Skype is a great avenue to contact clients who you cannot meet in person. Have used Skype for family communication and it’s great!
    Thanks for the reminder.

  5. hmaxie28@gmail.com'

    Helen Maxie

    November 7, 2012 at 9:29 am

    I think Skype is a great avenue to contact clients who you cannot meet in person. Have used Skype for family communication and it’s great. Thanks for the reminder.

  6. delledoc@gmail.com'

    Cristian Dellepiane

    November 7, 2012 at 2:47 pm

    I agree with the options, in my country is not common de use of internet resources to communicate with patients ( but is beginning)
    Thanks

  7. massage@FiveElementsHealing.com'

    Lorraine Cannatta

    November 10, 2012 at 4:08 am

    Hi Jacob,
    Thanks for keeping in touch and for continuing to grow and share your work and your beautiful soul.
    You look great. I love your long hair.
    Are you still doing the mastermind groups?
    I would be interested in speaking with you again.
    You can reach me at my office.”
    860-467-4806.

  8. jharry62@me.com'

    jamie harry

    November 14, 2012 at 5:20 pm

    My experience has been a bit different; but relates to the topic.
    After doing market research, I found that I was really not connected to the community in which I was living. So, with that discovery and some other factors, I decided to move to another community. And, so I started doing some marketing research in the community where I plan to land. I have found it easier as I have many more contacts having lived there for 15 years. Ironically, I thought the west coast was going to be where I launched my business, but now I’m headed back to Virginia. So, my lesson is don’t underestimate your contacts and don’t be quick to judge your home community readiness to accept your holistic business services.

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