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	<title>Everyday Ayurveda</title>
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		<title>Do You Have These 2 Things? (If You Don&#8217;t, You Probably Don&#8217;t Have Enough Clients)</title>
		<link>http://www.everydayayurveda.org/ayurveda/do-have-these-things-if-dont-probably-dont-have-enough-clients?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=do-have-these-things-if-dont-probably-dont-have-enough-clients</link>
		<comments>http://www.everydayayurveda.org/ayurveda/do-have-these-things-if-dont-probably-dont-have-enough-clients#comments</comments>
		<pubDate>Wed, 18 Jan 2012 23:25:00 +0000</pubDate>
		<dc:creator>Jacob</dc:creator>
				<category><![CDATA[Ayurveda]]></category>
		<category><![CDATA[Ayurvedic Business]]></category>
		<category><![CDATA[Ayurvedic Practitioners]]></category>

		<guid isPermaLink="false">http://www.everydayayurveda.org/?p=981</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p class='fb-like'><iframe src='http://www.facebook.com/plugins/like.php?href=http://www.everydayayurveda.org/ayurveda/do-have-these-things-if-dont-probably-dont-have-enough-clients&amp;layout=button_count&amp;show_faces=true&amp;width=260&amp;action=like&amp;colorscheme=light' scrolling='no' frameborder='0' allowTransparency='true' style='border:none; overflow:hidden; width:260px; height:26px'></iframe></p><p><strong>Question:</strong></p>
<p>What does it take to make a sustainable income with your Ayurveda or Yoga therapy business?</p>
<p><strong>Answer:</strong></p>
<p>Just like any business…enough clients or customers who pay you money. <img src='http://www.everydayayurveda.org/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>You can have a lot of clients who pay you some money, or you can have some clients who pay you a lot of money, or some combination of both of those.</p>
<p>But…</p>
<p>…Before you get clients, you get prospects (or prospective clients, or leads) who then have to BECOME clients.</p>
<p>A business that has these two essentials can generate a sustainable income, or perhaps a fortune:</p>
<p><strong>Essential #1:</strong> A steady flow of prospects</p>
<p><strong>Essential #2:</strong> A system to transform prospects into clients who pay them money</p>
<p>Today, the easiest way to add and store the contact information for our prospects is an email list. An email list that is regularly adding new subscribers satisfies “Essential #1,” a steady flow of prospects.</p>
<p><strong>***How to Build Your Email List***</strong></p>
<p>The easiest way to accomplish this is to make it EASY and DESIRABLE for people to join your list by giving them something valuable for free when they give you their name and email and join your list.</p>
<p>This is called an “opt-in offer,” and it can be a central feature on your website OR it can stand alone as its own landing page.</p>
<p>Examples include a free report, an interview, an article, a video, or even a product that they receive in the mail. Whatever it is, you need to communicate why it will help your prospect solve their main health challenge(s). The more concrete, specific, emotional, and results-oriented, the better.</p>
<p><strong>***How to Turn Prospects Into Clients***</strong></p>
<p>A targeted email list is the most important asset you can build in your business, because IF you know how to use it, you can always generate more clients whenever you want to…</p>
<p>…and here’s how I recommend you use it:</p>
<p>1)      Invite your prospects to attend a free event (live or over the phone/internet) that addresses the main health challenge(s) as your opt-in offer.</p>
<p>2)      At the end of your talk, offer them a free session as the next step to actually implementing what they’ve just learned.</p>
<p>3)      Have the “Sales Sadhana” conversation from the <a href="http://www.everydayayurveda.org/programs" target="_blank">Grow Your Ayurvedic Business program</a> with them to build the value of working with you, and uncover the costs of NOT working with you.</p>
<p>4)      Enroll them in committed program of health care with you (for 3, 6, or 12 months at a time).</p>
<p>Simple enough?</p>
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		<item>
		<title>Does Your Love of Ayurveda/Yoga = Fewer Clients?</title>
		<link>http://www.everydayayurveda.org/ayurveda/does-your-love-of-ayurvedayoga-fewer-clients?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=does-your-love-of-ayurvedayoga-fewer-clients</link>
		<comments>http://www.everydayayurveda.org/ayurveda/does-your-love-of-ayurvedayoga-fewer-clients#comments</comments>
		<pubDate>Wed, 11 Jan 2012 23:40:01 +0000</pubDate>
		<dc:creator>Jacob</dc:creator>
				<category><![CDATA[Ayurveda]]></category>
		<category><![CDATA[Ayurvedic Business]]></category>
		<category><![CDATA[Ayurvedic Practitioners]]></category>

		<guid isPermaLink="false">http://www.everydayayurveda.org/?p=968</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p class='fb-like'><iframe src='http://www.facebook.com/plugins/like.php?href=http://www.everydayayurveda.org/ayurveda/does-your-love-of-ayurvedayoga-fewer-clients&amp;layout=button_count&amp;show_faces=true&amp;width=260&amp;action=like&amp;colorscheme=light' scrolling='no' frameborder='0' allowTransparency='true' style='border:none; overflow:hidden; width:260px; height:26px'></iframe></p><p>Do you love Yoga and Ayurveda? If you&#8217;re like most practitioners, then you’ll say, “Of course!” But, do you love it too much?</p>
<p>Your love of Yoga and Ayurveda could be costing you clients! In fact, there&#8217;s a good chance it&#8217;s costing you tons of clients, and a lot of income.</p>
<p>How?</p>
<p>Yoga and Ayurveda are incredibly powerful. They change people&#8217;s lives, health, consciousness, and relationships. I have no idea where I’d be if I hadn’t discovered Yoga and Ayurveda, but probably like you, I am infinitely grateful that I did because of the depth and joy that it’s brought to my life.</p>
<p>The Ayurveda and Yoga principles and practices I use myself and have taught my clients are the fastest ways to address the root causes of disease and produce true health.</p>
<p>Likewise, the coaching methodology (Integral Ayurveda) and business techniques that I teach practitioners are the fastest approach to building a great practice and sustainable income and getting sustainable long term results with clients.</p>
<p>But&#8230;</p>
<p>I have plenty of business because, while I do love Ayurveda and Yoga, I&#8217;m not “in love” with my methodology and techniques. And that&#8217;s where most practitioners go wrong.</p>
<p>Let me explain&#8230;</p>
<p>Imagine that you have the ability to help make changes happen for your clients with the push of a button. Whatever the client wants you can push a button and it happens.</p>
<p>Effective, right? You&#8217;d probably have clients line up out the door to work with you, right?</p>
<p>Wrong.</p>
<p>In fact, the tools practitioners use with Ayurveda and Yoga can work nearly that well, but most of them don&#8217;t have enough clients because they make this one fatal mistake.</p>
<p>They try to market and sell &#8216;the button&#8217;(Yoga/Ayurveda), instead of marketing a solution to a specific problem. People don&#8217;t want the button, they want the results.</p>
<p>This is one of the most common mistakes I see over and over with practitioners…even some who learn this “revert” to this “default” setting because they think, or have been trained, to get clients through teaching the systems.</p>
<p>Whether it’s Ayurveda, Pancha Karma, Kayakalpa, Yoga therapy, Pranayama, or Meditation…all of these have great value to clients, but most clients don&#8217;t want the technique, they want a result.</p>
<p>The problem many practitioners have is that Ayurveda and Yoga are good for everyone and can effectively address most health challenges.</p>
<p>They can help people:</p>
<p>- achieve and maintain their ideal weight</p>
<p>- address chronic pain issues</p>
<p>- correct digestive disorders</p>
<p>- help reverse chronic ailments like diabetes</p>
<p>- help people get to sleep and stay asleep</p>
<p>- balance female cycles and help with transitions through menopause</p>
<p>- improve fitness levels</p>
<p>- remember the Self and experience profound love, joy, and peace</p>
<p>- etc.</p>
<p>If you want to get lots of clients, you need to focus on one main area of results you help people produce.</p>
<p>You can&#8217;t focus on your Ayurveda/Yoga “button.”</p>
<p>There is a process that potential clients need to go through in order to be receptive and take you, and Ayurveda, and Yoga into their lives.</p>
<p>First, they need to connect with something they want in what they are hearing or reading from you.</p>
<p>Let&#8217;s say you help people achieve and maintain their ideal weight.</p>
<p>That&#8217;s what your practice is about. When you market yourself, people will make a decision that they either want or do not want to achieve and maintain their ideal weight.</p>
<p>It&#8217;s OK for people to say no. Some say yes. Some say no. If people can&#8217;t immediately make a decision, you need to go back to the drawing board.</p>
<p>If you talk about what Ayurveda and Yoga are and how they work, people can&#8217;t make an immediate decision – “yes, I want this” or “no I don&#8217;t.”</p>
<p>If they can&#8217;t make a decision one way or the other. They will often “shut down.”</p>
<p>There is a wise saying that goes, “a confused mind says no.” When you confuse people, they are by default saying no without making an actual decision about it.</p>
<p>If they need more information or if they need to look for ways that your work can help them, then you&#8217;re going to lose about 90% of the potential clients you would otherwise attract.</p>
<p>Bottom Line:</p>
<p>Don&#8217;t fall in love with Ayurveda and Yoga so much that you lose sight of what your potential clients really want. They need you to talk about results. What results will you help them with?</p>
<p>When you give them specific, tangible results that they can say “yes” or “no” to, you&#8217;ll start attracting plenty of clients and become known as the “go-to person” for those results.</p>
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		<title>What is the Life-Force Formula? (3 Reasons to Share)</title>
		<link>http://www.everydayayurveda.org/ayurveda/lifeforce-formula-reasons-share?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=lifeforce-formula-reasons-share</link>
		<comments>http://www.everydayayurveda.org/ayurveda/lifeforce-formula-reasons-share#comments</comments>
		<pubDate>Wed, 23 Nov 2011 19:58:07 +0000</pubDate>
		<dc:creator>Jacob</dc:creator>
				<category><![CDATA[Ayurveda]]></category>
		<category><![CDATA[Ayurvedic Business]]></category>
		<category><![CDATA[Ayurvedic Practitioners]]></category>
		<category><![CDATA[Expert Calls]]></category>

		<guid isPermaLink="false">http://www.everydayayurveda.org/?p=952</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p class='fb-like'><iframe src='http://www.facebook.com/plugins/like.php?href=http://www.everydayayurveda.org/ayurveda/lifeforce-formula-reasons-share&amp;layout=button_count&amp;show_faces=true&amp;width=260&amp;action=like&amp;colorscheme=light' scrolling='no' frameborder='0' allowTransparency='true' style='border:none; overflow:hidden; width:260px; height:26px'></iframe></p><p>My friend, super yogi, ayurvedic practitioner/teacher,<br />
and Everyday Ayurveda partner, Jai Dev Singh, is<br />
launching his Life-Force Formula program, and I<br />
want to share it with you for 3 reasons:</p>
<p><strong>Reason #1:</strong> I want to share an example of someone<br />
in our Ayurveda/Yoga community who knows how to<br />
do a successful program launch (build interest,<br />
communicate value, and make a clear and<br />
compelling offer) and implement some great ideas<br />
into your business system and communication.</p>
<p><strong>Reason #2:</strong> Jai Dev is a “life transformer.” We live in<br />
the same community, people LOVE his classes, and I<br />
have close friends who have truly transformed their<br />
lives and relationships through studying with him. You<br />
can participate in the program to commit or re-commit<br />
to your personal health and consciousness goals over<br />
the next year.</p>
<p><strong>Reason #3:</strong> You can introduce the program to your<br />
clients, students, email list, or network to inspire and<br />
motivate them and get PAID…really well. (Just click<br />
on the <a href="http://jaidevsingh.com/?aff_id=11" data-cke-saved-href="http://jaidevsingh.com/?aff_id=11">&#8220;Affiliate&#8221;</a> link and sign up as an affiliate for<br />
free. Then use your affiliate link when you send out<br />
your promotion to get 30% off all your referrals.)</p>
<p>He has a completely free webcast event coming up<br />
soon.</p>
<p>In the class, Jai Dev reveals rarely understood<br />
ayurvedic and yogic secrets that when properly<br />
applied, can generate highly advanced states of<br />
energy and vitality…as well as why most so-called<br />
&#8216;healthy&#8217; people are actually not that healthy at all.</p>
<p>It’s on next Wednesday, the 30<sup>th</sup>, so jump on this soon<br />
(especially if you want to sign up as an affiliate and<br />
earn commissions by sharing it with others).</p>
<p>Just click <a href="http://jaidevsingh.com/?aff_id=11" data-cke-saved-href="http://jaidevsingh.com/?aff_id=11"><strong>HERE</strong></a> to secure your spot and receive all<br />
the info you need to attend.</p>
<p>In Health and Joy,<br />
Jacob</p>
<p>P.S. If you haven’t done anything with Jai Dev before,<br />
he’s been one of the “rising stars” in our field for a few<br />
years now, and for good reason…I definitely<br />
recommend checking out the <a href="http://jaidevsingh.com/?aff_id=11" data-cke-saved-href="http://jaidevsingh.com/?aff_id=11">free webcast</a>. And if you<br />
decide to help promote the launch as an affiliate, it<br />
will be really easy because he communicates so that<br />
people really get the value and go for it.</p>
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		<title>&#8220;Fulfillment-Based Thinking&#8221; &#8211; Bill Lamond</title>
		<link>http://www.everydayayurveda.org/expert_calls/bill-lamond?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=bill-lamond</link>
		<comments>http://www.everydayayurveda.org/expert_calls/bill-lamond#comments</comments>
		<pubDate>Fri, 11 Mar 2011 03:17:08 +0000</pubDate>
		<dc:creator>Jacob</dc:creator>
				<category><![CDATA[Expert Calls]]></category>

		<guid isPermaLink="false">http://www.everydayayurveda.org/?p=464</guid>
		<description><![CDATA[]]></description>
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<p>Our March expert call is with my dear friend and mentor, Bill Lamond.</p>
<p>When I first met Bill at a presentation he gave in my community, I was captivated by the radiant light he emits, and knew that I’d be doing whatever he had to offer us, even before he opened his mouth to speak about it!</p>
<p>Bill Lamond is a futurist, a founding member of the personal coaching profession in the U.S., and a master personal coach.  As a former psychotherapist in private practice, Bill recognized that the problem most people had was that they were living lives that were too small to express all their gifts and talents and allow their real natural genius to be illuminated.</p>
<p>Bill also realized that many of the processes we use to develop our potential are 30, 40, even a hundred years old.</p>
<p>He created a new way to think based on genius and pleasure &#8211; a brand new way to process results in harmony with the way Nature itself develops us as<br />
children, that are faster, easier, and more pleasurable than anything we have used to date.</p>
<p>This new way to think and live, Bill says, is the way human beings will think when we finally give up the working harder and success-at-any-price model that most people use now and which is wreaking havoc on our personal and collective well-being.</p>
<p>I’ve spent just short of a year studying and learning to live “Fulfillment-Based Thinking” with Bill, and it’s been an essential element in the inner success and powerful mission and vision of Everyday Ayurveda.</p>
<p>I’m more turned on, more in love with my life and work, and more the man I want to be.</p>
<p>I think and create in ways that are original and that increase the fun I&#8221;m having, all the while producing the results I really want. (According to Bill, this is what <em>everybody </em>really wants.)</p>
<p>I’m THRILLED because Bill’s agreed to offer an exclusive project JUST for Ayurvedic practitioners…and he’ll share the details on the call.</p>
<p>It’s my pleasure to share our March expert call to discuss this revolutionary approach to living and how it can help you create the life (and business) of your dreams.</p>
<p>(Fair warning…Being with Bill is like listening to a man who lives in the future that we all want. And the good news is that he is clear that it is available to all of us right now, so be prepared for a power surge and new visions of yourself to open!)</p>
<p>In Health and Joy,</p>
<p>Jacob</p>
<p>P.S. Please leave a comment with your thoughts, feelings, and insights and pass the love along!</p>
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		<title>Grow Your Ayurvedic Business &#8211; Customer Reviews</title>
		<link>http://www.everydayayurveda.org/ayurvedic-business/grow-your-ayurvedic-business-customer-reviews?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=grow-your-ayurvedic-business-customer-reviews</link>
		<comments>http://www.everydayayurveda.org/ayurvedic-business/grow-your-ayurvedic-business-customer-reviews#comments</comments>
		<pubDate>Sun, 05 Dec 2010 01:39:34 +0000</pubDate>
		<dc:creator>Jacob</dc:creator>
				<category><![CDATA[Ayurvedic Business]]></category>
		<category><![CDATA[Ayurvedic Practitioners]]></category>
		<category><![CDATA[Ayurveda]]></category>
		<category><![CDATA[ayurvedic practitioners]]></category>
		<category><![CDATA[grow your ayurvedic business]]></category>

		<guid isPermaLink="false">http://www.everydayayurveda.org/?p=346</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p class='fb-like'><iframe src='http://www.facebook.com/plugins/like.php?href=http://www.everydayayurveda.org/ayurvedic-business/grow-your-ayurvedic-business-customer-reviews&amp;layout=button_count&amp;show_faces=true&amp;width=260&amp;action=like&amp;colorscheme=light' scrolling='no' frameborder='0' allowTransparency='true' style='border:none; overflow:hidden; width:260px; height:26px'></iframe></p><p>Have you purchased a copy of Jacob Griscom&#8217;s <em>Grow Your Ayurvedic Business</em>?</p>
<p>(Available here: <a href="http://www.everydayayurveda.org/buy-ebook">www.everydayayurveda.org/buy-ebook</a>)</p>
<p>If so, let us know what you think!</p>
<ul>
<li>What has been most valuable?</li>
<li>What questions do you have? or support do you still need?</li>
<li>Have you taken new actions? and what results have you gotten?</li>
<li>Would you recommend it to other Ayurvedic practitioners?</li>
</ul>
<p>Please &#8220;LEAVE A COMMENT&#8221; below&#8230;</p>
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		<title>What is your ideal schedule? (Here&#8217;s how to build it.)</title>
		<link>http://www.everydayayurveda.org/ayurvedic-business/your-ideal-schedule-heres-how-build?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=your-ideal-schedule-heres-how-build</link>
		<comments>http://www.everydayayurveda.org/ayurvedic-business/your-ideal-schedule-heres-how-build#comments</comments>
		<pubDate>Sun, 05 Dec 2010 00:45:20 +0000</pubDate>
		<dc:creator>Jacob</dc:creator>
				<category><![CDATA[Ayurvedic Business]]></category>
		<category><![CDATA[Ayurvedic Practitioners]]></category>
		<category><![CDATA[Ayurveda]]></category>
		<category><![CDATA[ayurvedic business]]></category>

		<guid isPermaLink="false">http://www.everydayayurveda.org/?p=342</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p class='fb-like'><iframe src='http://www.facebook.com/plugins/like.php?href=http://www.everydayayurveda.org/ayurvedic-business/your-ideal-schedule-heres-how-build&amp;layout=button_count&amp;show_faces=true&amp;width=260&amp;action=like&amp;colorscheme=light' scrolling='no' frameborder='0' allowTransparency='true' style='border:none; overflow:hidden; width:260px; height:26px'></iframe></p><p>Namaste!</p>
<p>I&#8217;ve got a question for you&#8230;</p>
<p>&#8230;really an important exploration that I promise is going to be VERY well worth your time, and has the potential to radically improve your life, as well as those who are connected to you.</p>
<p>Ready for it?</p>
<p>Here we go:</p>
<p>What is your ideal schedule?</p>
<p>How much time would you like to be spending:</p>
<ul>
<li>Serving IN your business with clients?</li>
<li>Working ON your business with communication, marketing, and partnerships?</li>
<li>With your friends and family, or volunteering in your community?</li>
<li>Playing, rejuvenating, or traveling?</li>
<li>Spending time in meditation, contemplation, or devotional practice with Self and Spirit?</li>
</ul>
<p>What would be the impact on your life if you could craft and create your ideal schedule?</p>
<p>How would that affect the others in your life?</p>
<p>How would you feel?</p>
<p>Now, what sort of gaps are there between your 100% and your current reality?</p>
<p>What are the challenges slowing you down, standing in your way, or stopping you from getting there?</p>
<p>How many of these challenges do you think are on the outside and how many do you think are inside you?</p>
<p>What is the cost of these challenges to your health, relationships, and finances?</p>
<p>I want to share with you that I&#8217;ve got my schedule in a place that feels deeply aligned with my values.</p>
<p>I feel incredibly engaged in my work with my clients and YOU, make a great income, have really satisfying relationships with my family and friends, and feel incredibly strong and healthy.</p>
<p>In my assessment, these results have SO much to do with consciously crafting and creating my ideal schedule in alignment with my goals and values.</p>
<p>The GREAT news for us as Ayurvedic practitioners is that we have so much more power to create our schedules the way that we want them than the average person working the 9 to 5.</p>
<p>If you&#8217;re experiencing a gap between where you are and where you&#8217;d like to be, here&#8217;s an exercise that you can do right now to step into that power, start closing that gap, and consciously craft and create your ideal schedule:</p>
<p>1)      Pull out a pen and paper and get clear about the gap &#8211; where are you spending time that IS and IS NOT in line with your joy, values, or dharma? Write these things down in two columns and note how much time is going to each.</p>
<p>2)      Assuming about 100 waking hours per week, how many do you want to have going to the different areas in your life? Create a Monday &#8211; Sunday schedule template and fill them in. You can use as much detail as you can get clear about, and start scheduling your appointments and activities into their available times from now going forward.</p>
<p>3)      For most people, money is a key part of the freedom and power equation, so how much do you want to earn from your business? Figure out your ideal monthly income and write that down.</p>
<p>4)      Now look at how many hours you&#8217;ve given to your business, and I recommend dividing it in half (for now at least). Give half of the hours to client work and half to your communication, marketing, and business development.</p>
<p>5)      Divide your ideal monthly income by your client hours to determine your ideal hourly income. Start charging that amount.</p>
<p>Everyday Ayurveda is here to support our family of empowered Ayurvedic practitioners. I want you to have everything you need to overcome any challenges and achieve the results you want.</p>
<p>So, if you have NOT already picked up your copy of <em>Grow Your Ayurvedic Business</em>, there is NO time like the present, and you can click here now: <a href="http://www.everydayayurveda.com/buy-ebook">www.everydayayurveda.com/buy-ebook</a>.</p>
<p>If you have gotten your copy, but have NOT taken the actions you need to, please ask for help. It&#8217;s all welcome, and I know for a FACT that you are not the only Ayurvedic practitioner experiencing a challenge.  </p>
<p>Just post your questions or challenges and I will respond to them through the weekly broadcast. Leave a comment on the blog right here: <a href="http://clicks.aweber.com/y/ct/?l=LDwt7&amp;m=IzWzbwEj4WdSMF&amp;b=.kn34ymG9jefeHYTpey26w">http://www.everydayayurveda.org/ayurveda/jacob-griscom-answers-your-ayurvedic-business-questions</a>.</p>
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		<title>What do you do?</title>
		<link>http://www.everydayayurveda.org/ayurveda/do-do?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=do-do</link>
		<comments>http://www.everydayayurveda.org/ayurveda/do-do#comments</comments>
		<pubDate>Thu, 18 Nov 2010 01:23:30 +0000</pubDate>
		<dc:creator>Jacob</dc:creator>
				<category><![CDATA[Ayurveda]]></category>
		<category><![CDATA[Ayurvedic Business]]></category>
		<category><![CDATA[Ayurvedic Practitioners]]></category>

		<guid isPermaLink="false">http://www.everydayayurveda.org/?p=281</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p class='fb-like'><iframe src='http://www.facebook.com/plugins/like.php?href=http://www.everydayayurveda.org/ayurveda/do-do&amp;layout=button_count&amp;show_faces=true&amp;width=260&amp;action=like&amp;colorscheme=light' scrolling='no' frameborder='0' allowTransparency='true' style='border:none; overflow:hidden; width:260px; height:26px'></iframe></p><p>How do you answer that question for yourself?</p>
<p>When someone asks you that question, it’s not the time to fumble. This is an incredible opportunity to grow your business IF you can offer a clear and powerful response…</p>
<p>&#8230;one that immediately helps the other person determine if he or she is a prospective client OR gets them thinking about someone they know who IS.</p>
<p>Your “What do you do?” statement has a few key ingredients:</p>
<ul>
<li>It states WHO you serve</li>
<li>It shares HOW you help them</li>
<li>It might help immediately address a key fear or concern</li>
</ul>
<p>Here’s the formula for crafting your “What do you do?” statement:</p>
<p><em>“I help &lt;specific prospect&gt; who &lt;specific problem&gt; achieve/get &lt;specific result&gt; in/with/without &lt;specific convenience&gt;. Do you know anyone who &lt;recap&gt;?”</em></p>
<p>Here’s an example (my example <img src='http://www.everydayayurveda.org/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><em>“I help Ayurvedic students and practitioners who don’t have the clients or income that they want make more money with clients that get long term sustainable results. Do you know any Ayurvedic students or practitioners who want to grow their business and make a great income?”</em></p>
<p>Now you try!</p>
<p><strong>Leave a comment</strong> below to let our community know what YOU do!</p>
<p>&#8230;and if you still need to get clear on exactly who you serve and how you them, pick up your copy of <em>Grow Your Ayurvedic Business</em> and your free 1 hour Grow Your Ayurvedic Business session here: <a href="http://www.everydayayurveda.org/buy-ebook">www.everydayayurveda.org/buy-ebook</a>.</p>
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		<title>Jacob Griscom answers your Ayurvedic business questions</title>
		<link>http://www.everydayayurveda.org/ayurveda/jacob-griscom-answers-your-ayurvedic-business-questions?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=jacob-griscom-answers-your-ayurvedic-business-questions</link>
		<comments>http://www.everydayayurveda.org/ayurveda/jacob-griscom-answers-your-ayurvedic-business-questions#comments</comments>
		<pubDate>Sun, 10 Oct 2010 21:18:04 +0000</pubDate>
		<dc:creator>EverydayAyurveda</dc:creator>
				<category><![CDATA[Ayurveda]]></category>
		<category><![CDATA[Ayurvedic Business]]></category>
		<category><![CDATA[ayurvedic practitioners]]></category>

		<guid isPermaLink="false">http://www.everydayayurveda.org/?p=252</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p class='fb-like'><iframe src='http://www.facebook.com/plugins/like.php?href=http://www.everydayayurveda.org/ayurveda/jacob-griscom-answers-your-ayurvedic-business-questions&amp;layout=button_count&amp;show_faces=true&amp;width=260&amp;action=like&amp;colorscheme=light' scrolling='no' frameborder='0' allowTransparency='true' style='border:none; overflow:hidden; width:260px; height:26px'></iframe></p><div class="sticky_post"><p>Have you ever had trouble communicating what you do in a clear and concise<br />
way that generates enthusiastic responses and referrals?</p>
<p>Would you like to know how to attract more clients to your Ayurvedic<br />
practice?</p>
<p>How about how to support client to enroll in committed programs that<br />
transform their lives?</p>
<p>Would you like to be generating more referrals or earning a better income?<br />
Have you had little to no results with the money you&#8217;ve invested in your<br />
advertising or marketing efforts?</p>
<p>Let us know where you have challenges in your Ayurvedic business, and we&#8217;ll<br />
send the answers to questions through the Everyday Ayurveda professional<br />
list.</p>
<p>Not on the list yet?</p>
<p>No problem, here&#8217;s what to do:</p>
<p>1) Visit <a href="http://www.everydayayurveda.org/practitioners-guide">www.everydayayurveda.org/practitioners-guide</a></p>
<p>2) Enter your name and email to opt-in to the Everyday Ayurveda professional<br />
list</p>
<p>3) Watch the free video that reveals the biggest mistake most Ayurvedic<br />
practitioners make in business&#8230;and what to do about it. (&#8230;and if you haven&#8217;t already, pick up your copy of <em>Grow Your Ayurvedic Business</em> and your free 1 hour Grow Your Ayurvedic Business session.)</p>
<p>4) Click &#8220;LEAVE A COMMENT&#8221; on this blog entry below and post your<br />
question(s).</p>
<p>5) Watch for answers to questions from the Everyday Ayurveda professional<br />
list emails delivered to your email inbox</p>
<p>So let&#8217;s get started helping you Grow Your Ayurvedic Business right now.</p>
<p>Make sure you&#8217;ve opted-in to the Everyday Ayurveda professional list<br />
(<a href="http://www.everydayayurveda.org/practitioners-guide">www.everydayayurveda.org/practitioners-guide</a>), and then click &#8220;LEAVE A COMMENT&#8221; below and post your question right away.</p>
<p>We look forward to answering your questions and helping your build a<br />
successful and transformative Ayurvedic business for yourself, your clients,<br />
and your community!</p>
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		<title>Ayurveda Dosha and the Five Elements</title>
		<link>http://www.everydayayurveda.org/ayurveda/ayurveda-dosha-and-the-five-elements?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ayurveda-dosha-and-the-five-elements</link>
		<comments>http://www.everydayayurveda.org/ayurveda/ayurveda-dosha-and-the-five-elements#comments</comments>
		<pubDate>Fri, 03 Sep 2010 02:48:29 +0000</pubDate>
		<dc:creator>EverydayAyurveda</dc:creator>
				<category><![CDATA[Ayurveda]]></category>
		<category><![CDATA[Ayurvedic Herbs]]></category>
		<category><![CDATA[ayurveda dosha]]></category>
		<category><![CDATA[ayurvedic massage]]></category>
		<category><![CDATA[ayurvedic medicine]]></category>
		<category><![CDATA[ayurvedic treatment]]></category>

		<guid isPermaLink="false">http://www.everydayayurveda.org/?p=84</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p class='fb-like'><iframe src='http://www.facebook.com/plugins/like.php?href=http://www.everydayayurveda.org/ayurveda/ayurveda-dosha-and-the-five-elements&amp;layout=button_count&amp;show_faces=true&amp;width=260&amp;action=like&amp;colorscheme=light' scrolling='no' frameborder='0' allowTransparency='true' style='border:none; overflow:hidden; width:260px; height:26px'></iframe></p><div class="sticky_post"><p>What are the building blocks of the universe?</p>
<p><strong>Ayurveda and the Five Doshas:</strong></p>
<p>Everything exists within the field of consciousness, and consciousness creates different frequencies of vibration in the womb on Nature. These frequencies serve as ideas from which all of creation can be constructed. These ideas are known as the five elements.</p>
<p><strong> The Five Great Elements</strong></p>
<p>The five elements progress from subtle to gross and exist at the causal, astral, and physical levels. They also develop from and contain each other:</p>
<p>“ETHER is the original element. It derives from mind, which is a form of subtle space&#8230;through movement ether becomes AIR, which is nothing but the idea of motion inherent in the idea of space. Air through repeated movement creates friction that becomes FIRE, which manifests the idea of illumination inherent in the idea of movement. Fire through densification becomes WATER, which manifests the idea of life inherent in the idea of illumination. Water as it coagulates becomes EARTH, which manifests the idea of form inherent in the idea of life.&#8221;</p>
<p>– Vamadeva Shastri</p>
<p>I often tell people that my introduction to spirituality came in high school chemistry when I learned about quantum mechanics. That day I was told that the relative size and space of the nucleus of an atom and its nearest electron were equivalent to a ping pong ball at the center of a football field and a speck the size of a pinhead out at the furthest reaches of the bleachers.</p>
<p>“Not only does it become apparent that the most abundant reality is nothingness,” my teacher continued, “but quantum mechanics informs us that these nucleus and electrons particles are hardly solid at all. They are more like predictable waves of energy!”</p>
<p>I spent the rest of class that day attempting (unsuccessfully) to stick my finger through the top of my desk, thinking, “Man, what’s up with this?”</p>
<p>Ether is the most abundant of the elements, and serves as the field in which form can manifest and is connected. Air is the principle of movement. Fire is energy as radiance, heat, light, and transformation. The idea of fluid and flow is Water, and stability and form is Earth.</p>
<p>The elements have qualities that reflect their nature and presence and provide the substratum for a unique sensory experience and expression:</p>
<p>Ether is cold, light, subtle, and clear. It the medium for expression, and relates to both hearing and speech.</p>
<p>Air is cold, dry, light, and mobile. It provides for sensation and holding through the sense of touch</p>
<p>Fire is hot, dry, light, and sharp. Fire is related to vision and motivation.</p>
<p>Water is cool, moist, heavy, and flowing. Water is necessary for the experience of taste and emission.</p>
<p>Earth is cool, heavy, stable, and dull. The sense of smell and the act of excretion relate to Earth.</p>
<p>From these five principles Cosmic Intelligence builds the infinitely varied forms throughout creation, and all beings identified with form are subject to their laws and limitations. Enlightenment, memory of one’s True Nature, affords an individual the same creative control over the elements as Spirit. This is the basis of yogic siddhis, supernatural powers that are a natural byproduct of awakened consciousness.</p>
<p>Additionally, the five elements and their related senses are present in the astral body. In their more subtle form they are not limited to the gross organs of sensory experience and expression, or to concepts such as time and space. It is from this subtle foundation that the phenomenon of “extra-sensory perception,” (ESP) originates.</p>
<p>At the causal level the elements and their related senses exist as the tanmatras, seed potentials that are the most subtle source of sensory experience. They are the “ideas” that allow the senses to become energetic and physical “realities.”</p>
<p><strong>The Three Ayurveda Dosha</strong></p>
<p>In our physical bodies the five elements take form of three doshas, or bioenergetic components of life. The three <a title="Ayurveda" href="http://www.everydayayurveda.org/category/ayurveda">ayurevda</a> doshasare:</p>
<p><strong>Vata: Air contained in Ether</strong></p>
<p><strong>Pitta: Fire contained in Water</strong></p>
<p><strong>Kapha: Water contained in Earth</strong></p>
<p>The word dosha means “fault” or “cause of decay,” because when imbalance is present the doshas are the pathological factors. When they are in harmony, the doshas are responsible for supporting all of the processes of the body through the function of the elements from which they are built.</p>
<p>All three <em><strong>ayurveda dosha</strong></em> are present in every individual as essential forces for life to operate. However, each individual has a unique proportion of the doshas which make up their constitution, and the constitution then reflects the qualities of the dominant dosha(s).</p>
<p>An individual’s constitution is generated from the deepest level of his or her individual consciousness as a seed potential in the causal body. This seed is the storehouse of a person’s desires and develops a unique energetic and physical body with certain tendencies towards health or disease.</p>
<p>The physical constitution, its dosha predominance and heartiness are not necessarily indicators of spiritual development. The constitution is the “horizontal” aspect of personality expression: a “lens” of doshic and elemental qualities. Any constitutional makeup will express a person’s spiritual development—the “vertical” aspect—through the dominant quality of the mind. Ignorant, distracted, or transcendent energy will shine through the constitutional “lens.”</p>
<p>The constitution does offer direction in spiritual focus however. Vata, pitta, and kapha have unique virtues that manifest with the evolution of consciousness, as well as unique challenges when ignorance or distractions dominate the mental landscape.</p>
<p>Vata is cold, light, dry, subtle, and mobile like the Ether and Air elements from which it is made. It is the force responsible for all motion within the body. When vata is dominant in the constitution, the person’s build and structural features tend to be light, narrow, and irregular. Their body systems and mental nature also tend to be sensitive, delicate, and irregular. Vata’s main spiritual challenge is a tendency toward fear, anxiety, and superficiality. Spiritual development lies in the cultivation of inner stillness and faith.</p>
<p>Pitta is hot, light, oily, and sharp. This is the result of the combined qualities of the Fire and Water principles from which it is formed. Pitta is the force of digestion and metabolism within the body. An individual with dominant pitta is characterized by a moderate build and sharp structural features. Their functional tendencies and psychology are characterized by heat, intensity, and sharpness. The primary spiritual challenge for pitta is a propensity for criticism, animosity, and excessive “seriousness.” Pitta benefits spiritually from the cultivation of an attitude of play, acceptance, and peacefulness. This comes from using the fire in the mind to distinguish between what is lasting and what is transitory, rather than evaluating what or who is “right” and what or who is “wrong.”</p>
<p>Kapha is cool, heavy, moist, and stable as the product of combined Earth and Water. Kapha creates the bulk of the bodily tissues and contributes to structure and stability. When kapha dominates, the build is bulky and strong and the structural characteristics are round and full. Slowness and stability are evident in their functional tendencies and psychology. Sluggishness, lethargy, and attachment can be spiritual blocks for kapha. This is overcome through the practice of letting go of attachment to physical possessions and people, and breaking out of roles and habits.</p>
<p>Though an individual’s constitution may be dominant in one or more doshas, he or she is not limited to imbalances in those doshas. Diet, lifestyle, climate, season, stage of life, and other circumstances all have qualities that will either augment or balance the doshas, and these factors frequently outweigh the influence of the constitution.</p>
<p>As an example, the fast pace of life, disconnected quality of many relationships, isolation from natural surroundings, and nutritionally devitalizing foods that characterize much of modern life, are all disease causing factors that primarily disturb vata. There are few individuals free from these troubles in “civilized” countries, and as a result disorders of a vata nature are frequently present in individuals of any constitution.</p>
<p>Disease can be received as a summons to explore areas of life that are out of harmony with Nature, or it can be regarded as the enemy to be eradicated. Seen simply as an obstacle or inconvenience, ignorance is perpetuated and disease will inevitably progress. But when viewed as a teacher, disease can serve as an opening to spiritual development, an invitation to awakening.</p>
<p>Chronic disease and poor health are rampant nowadays. Psychological suffering is widespread. A spiritual void exists in the hearts of many. We are being invited to restore balance and harmony to our bodies, our minds, and our planet. We are being called to enlightenment!</p>
<p><a title="Ayurveda Home" href="http://www.everydayayurveda.org" target="_self"> Ayurveda and Ayurveda Dosha</a></p>
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		<title>Ayurvedic Medicine &#8211; Sattvic Routine and Diet</title>
		<link>http://www.everydayayurveda.org/ayurvedic-medicine/ayurvedic-medicine-and-sattvic-routine-and-diet?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ayurvedic-medicine-and-sattvic-routine-and-diet</link>
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		<pubDate>Thu, 26 Aug 2010 05:24:32 +0000</pubDate>
		<dc:creator>EverydayAyurveda</dc:creator>
				<category><![CDATA[Ayurvedic Medicine]]></category>
		<category><![CDATA[Ayurveda]]></category>
		<category><![CDATA[ayurvedic medicine]]></category>
		<category><![CDATA[ayurvedic remedies]]></category>
		<category><![CDATA[ayurvedic treatment]]></category>
		<category><![CDATA[Ayurvedic Treatments]]></category>

		<guid isPermaLink="false">http://www.everydayayurveda.org/?p=91</guid>
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			<content:encoded><![CDATA[<p class='fb-like'><iframe src='http://www.facebook.com/plugins/like.php?href=http://www.everydayayurveda.org/ayurvedic-medicine/ayurvedic-medicine-and-sattvic-routine-and-diet&amp;layout=button_count&amp;show_faces=true&amp;width=260&amp;action=like&amp;colorscheme=light' scrolling='no' frameborder='0' allowTransparency='true' style='border:none; overflow:hidden; width:260px; height:26px'></iframe></p><h2>Ayurvedic Medicine</h2>
<p>According to the <a title="Ayurveda" href="http://www.everydayayurveda.org" target="_self">ayurveda</a>, <strong>ayurvedic medicine</strong> and foods                            are sattvic.</p>
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<td>Everything in creation has a beginning, middle, and end.Everything is born, sustained, and then dissolves again into the elements from        which it was created. This pattern is consistent for the shortest and longest living        beings, inanimate structures, and the various cycles of Nature.</p>
<p>The stages are represented by the three doshas: kapha (beginning), pitta        (middle), and vata (end). The kapha stage, manifesting the elemental forces of       Water and Earth, is characterized by growth, development, and preparation. Pitta       reflects the energy of Fire and so we see activity, motivation, and       accomplishment. Finally, Vata is the force of Air and Ether which manifest as       reflection, retreat, and dissolution.</p>
<p>For humans these stages can be experienced through the rhythms of Nature: the       periods of the day and the night, the seasons, and the stages of human life.</p>
<div>The Rhythm and Routine of the Day and Night &#8211; <a title="Ayurvedic Medicine" href="http://www.everydayayurveda.org/category/ayurvedic-medicine">Ayurvedic Medicine</a></div>
<div><img class="aligncenter size-medium wp-image-92" title="ayurvedic-medicine-routine" src="http://www.everydayayurveda.org/wp-content/uploads/2010/08/ayurvedic-medicine-routine-300x182.jpg" alt="Ayurvedic Medicine Routine" width="300" height="182" /></div>
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<td>The day and night are each divided into thirds, in which the qualities of vata,       pitta, or kapha will predominate. Each day begins with the kapha period, flows       into the pitta stage, and then retreat through the vata stage to be born as night.</p>
<p>Night then repeats this pattern and is born as a new day. The sattvic daily routine       is based on living in harmony with the flow of the day and feeling our alignment     with the current of Nature.</p>
<p><strong>The Rhythm of the Day &#8211; Ayurveda and Ayurvedic Medicine</strong></p>
<p><strong>Kapha Time: Sunrise and Morning</strong></p>
<p>The development of a sattvic morning involves transformation from the typical       busy rushed morning that many are familiar with, to a morning that contributes to       physical, mental, and spiritual health.</p>
<p>Ayurveda and Yoga both encourage rising with the sun, not only to create       sufficient time for morning practices, but also because this aligns us with the  energy of the new day. It is good to have some contact with the morning sunlight,       and not to be isolated in a dark room. Sleeping in late contributes to kapha       imbalances such as congestion, mental dullness, and physical lethargy. Some       yogis get up as early as two hours before sunrise, capturing the stillness of that       time of day to support their meditation practice.</p>
<p>Each morning, drink a tall glass of pure warm water and evacuate your bowels.       Clean your face, mouth, nasal passages (through use of a neti pot and nasal oils       called nasya– see Section V: Resources). This clears the head and the mind and       provides invigoration and alertness.</p>
<p>Use a small amount of unrefined sesame or coconut oil, or a constitutionallysuited       herbal oil, to massage your body. Include a few drops of oil in each of your       ears. Follow this with some yogasana (physical postures) practice or slow       stretching and your exercise of choice.</p>
<p>I       often recommend the series of yogasanas known as surya namaskar, or the       “sun salutation.” This twelve-pose flow is a complete exercise that stretches all of       the major muscles groups and provides a cardiovascular and strength workout       that is coordinated with the breath. (See Section V: Resources for diagram.)       Based on your constitutional needs, you can adjust the speed, length, and       intensity of your exercise routine.</p>
<p>After completing your exercise the body should feel energized and relaxed. This       is an optimal time for meditation, affirmation, and visualization to align with the       stillness and bliss of your True Nature, and bring that consciousness into the       activity of your day.</p>
<p><strong>Pitta Time: Mid-morning through Afternoon</strong></p>
<p>The kapha morning provides the foundation and preparation for the pitta period       of activity. Our metabolism follows the rhythm of the sun. The middle of the day       marks the zenith of the sun’s journey as well as the peak of our digestive     strength. This is the time to focus on eating our main meal.</p>
<p>Ayurvedic guidelines for eating focus on relaxing our bodies and mind during our       meal to create a sacred experience and optimize the digestion and assimilation       of our food. They also address the tastes, qualities, and subtle factors that make     a meal “complete,” as well as how much food and when to eat.</td>
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<td bgcolor="#ffffff"><strong>Guidelines for Healthy Eating &#8211; Ayurvedic Treatment</strong></p>
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</strong><strong>1. Prepare your body and mind to receive food by sitting down and       beginning meals with a prayer and three to five slow abdominal       breaths.</strong></p>
<p>There is a saying in India, “When you eat standing, Death is looking over your       shoulder!” Sitting down is important for giving space to the digestive system while       eating and relaxing the body.</p>
<p>Taking a few slow breaths also serves to relax the body and engage the       parasympathetic branch of your autonomic nervous system (ANS). This aspect of       the ANS tells the body that there is no immediate emergency and blood can flow       to the digestive organs.</p>
<p>Starting the meal with a prayer acknowledges the sacredness of the moment, as       you invite your food with reverence and care to enter your being and become       your body and mind.</p>
<p><strong>2. Create a peaceful eating environment free from arguments,       excessive noise, and distraction.</strong></p>
<p>Distraction compromises digestion. Emotional disturbances enter into your food       and you consume their subtle essence. It is better to take some time to relax or       wait to eat later rather than eat while you are upset.</p>
<p><strong>3. Chewing your food to an even consistency improves digestion and       absorption of the food.</strong></p>
<p>When you chew your food well you are more attentive to the taste and texture of       the food, deriving deeper emotional satisfaction. As you chew, enzymes are       released in the saliva that help break down the food and the surface area       increases to allow for more complete enzymatic activity in the stomach and       intestines.</p>
<p><strong>4. Eat at a moderate pace and avoid overeating. Eat until you are       satisfied (about 75% full), not stuffed, and include all six tastes in     your food.</strong><br />
Overeating creates attachment to the body and senses, puts an unnecessary       burden on the digestive system, and leads to undigested food that can        accumulate and putrefy, becoming toxic.       Ayurveda describes six tastes and all of them should be included in an optimal       meal. The six tastes are sweet (e.g. grains), sour (e.g. fermented foods), salty       (e.g. natural salt or sea vegetables), bitter (e.g. leafy greens), pungent (e.g.       spices), and astringent (e.g. legumes). These six tastes have both physical and     psychological effects that contribute to a meal that feels complete and satisfiying.</td>
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<td bgcolor="#ffffff"><strong>5. Take some time to rest, or at the very least, do some slow breathing       following your meal.</strong></p>
<p>If we jump up after our relaxed meal and immediately become engaged in       activity, blood is directed away from the digestive system and our food is not       digested as well. Some deep breathing, pleasing conversation or reading, or a       gentle walk gives space for relaxed digestion.       As with meditation, we ideally want to carry the sacred energy of our mid-day       meal into the next segment of our day.</p>
<p><strong>6. Drink only a little bit of liquid with meals; more for dry meals and       less for moist meals.</strong></p>
<p>Warm water, ginger tea, or lacto-fermented beverages aid digestion. A       combination of liquids and solids that creates a mixture the consistency of soup       is easiest to digest.</p>
<p><strong>7. Avoid cold beverages.</strong></p>
<p>They destroy the digestive fire and decrease       digestion, whether they are taken with meals or alone.</p>
<p>The simple act of avoiding ice water and cold beverages (or food) from the       refrigerator can make a big difference. The digestive system is a warm       environment and is mildly shocked when very cold foods and drinks are taken.</p>
<p><strong>8. Have your biggest meal mid-day, and eat lighter meals in the       morning and evening.</strong></p>
<p>Again, your digestive strength follows the course of the sun and so the biggest meal should be eaten mid-day. Many cultures still understand the value of this practice and slow down in the middle of the day, even closing up their business for the lunch period. Unfortunately, a lot of modern cultures tend to allow little time for relaxation during the mid-day meal, and lunch is either eaten quickly or skipped entirely in favor of quick snacks. The result is unstable blood sugar and energy levels, emotional instability, and a pattern of eating the biggest meal during the night when the metabolism is slowing down for sleep.</td>
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<td align="left" bgcolor="#ffffff">Eating this way also contributes to weight gain for two main reasons: 1) the body       tends to store fat and burn sugar when under stress, and 2) big dinners and night       time eating disturb sleep and create heaviness and toxins in the body. Upon       waking the next day, people often feel groggy, sore, and congested.</p>
<p><strong>9. Only eat when physically hungry (not emotionally), and allow three to       four hours between meals.</strong></p>
<p>The stomach takes an average of four hours to empty entirely; more for heavier       or larger meals and less for liquids.</p>
<p>Another modern trend that has developed is snacking or “grazing.” Having many       small meals throughout the day is even promoted as being healthy. The result,       however, is that partially digested food remains in the stomach while the new       food is coming in. Toxins get created due to improper digestion. Food is       improperly assimilated and the stool is poorly formed. The blood sugar becomes       imbalanced and cravings—even panic—result when a snack is missed.</p>
<p>A good rule for eating is to have a big enough meal to get to lunch without       cravings. Make lunch the main meal, substantial enough to make it to dinner.       Then make dinner small, light, and early, but enough to get to bed without feeling       hungry. Eating this way will teach the body to run off of fat instead of sugar. You       will effortlessly maintain an ideal weight and have consistent energy throughout       the day.</p>
<p><strong>10. Eat lovingly prepared food, for we eat not only the food, but the       energy put into it as well.</strong></p>
<p>With each step along the journey—cultivation, farming, harvesting, and       preparation—food is acted on by consciousness that contributes to sattva (love),       rajas (disturbance), or tamas (ignorance). The subtle essence of the food feeds       our mind and spirit, so we should always strive to eat food cultivated and       prepared with high consciousness.</p>
<p><strong>Vata Time: Afternoon through Sunset</strong></p>
<p>During the vata period of the day, the mind and emotions become more active, and the body’s energy begins the process of decline towards sleep. If the midday meal was skipped you’ll often begin to feel anxious or emotionally unstable and reach for something quick to eat. Without proper fuel, the body begins to run on stress hormones. Properly nourished, you should be able to feel as energetic at the end of the work day as you did at the beginning.The energy of vata is subtle, being made of the Air and Ether elements. For this reason, the evening through sunset is another excellent time for meditation, as Nature will aid in the expansion of your mind and identity. The vata period is the death of the day, giving space for the birth of the night.</td>
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<td bgcolor="#ffffff"><strong>The Rhythm of the Night</strong></p>
<p>Instead of eating the biggest meal at night, you’re health will increase       dramatically if you eat a light early meal and get to sleep during the first third of       darkness, kapha time. Most people will notice that if they sit down to relax during       this time Nature will naturally carry them into sleep. Before the use of electrical       lighting and the distraction of television, Mother Nature always woke people up       and put them to bed. There is a deeply rejuvenating and harmonious effect on us       when we follow the rhythm of the sun.</p>
<p>If you stay up past the first third of the night, then the fiery energy of pitta will kick       in and give you that “second wind.” A big meal at night sometimes makes this       necessary for people, as sleeping with a full belly is uncomfortable. The truth is       that there really is no such thing as a “night person” and staying up late on a       regular basis will deplete the body and mind. On the other hand, an early bed       time ensures optimal rest, allowing our body to repair itself and our soul to find       rejuvenation in the ocean of Spirit during deep sleep.</p>
<p>Vata again calls the end to the night and gently rouses and individual to       wakefulness as the birth of a new day approaches. When people are stressed or        depleted they may experience bouts of insomnia during this time of night as     cortisol (a stress hormone) levels increase, preparing the body for morning.</td>
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<div><strong>Seasonal Influences</strong></div>
<div><img class="aligncenter size-medium wp-image-93" title="Ayurveda_Seasonal_Influences" src="http://www.everydayayurveda.org/wp-content/uploads/2010/08/Ayurveda_Seasonal_Influences-300x186.jpg" alt="Ayurveda Seasonal Influences" width="300" height="186" /></div>
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<td bgcolor="#ffffff">The energy of the doshas moves through the seasons as well. Living in harmony       with Nature through the seasons is the next level of connection. There are four       seasons, their energies blending into each other. The birth of a new year for       Nature begins with the end of winter and the beginning of spring (kapha). It       becomes most active and productive as spring moves through summer (pitta).       Then, the energies of Nature retreat and come within through fall and the heart of       winter.<strong> </strong></p>
<p><strong>Kapha Season: Late Winter and Early Spring</strong></p>
<p>Spring is a time of new beginnings. It is Nature’s New Year. The sun melts the       winter snows and brings animals and people out from their winter hideouts to       become more active again. There are record numbers of garage sales and it is a       very popular time to begin a new diet or exercise program, or put into action       January’s New Year resolutions. People are trying to get rid of the old stuff and       start fresh.</p>
<p>Ayurveda encourages this impulse, as “lightening up” is the natural antidote for       kapha’s heaviness. Mucous and toxins accumulated during the winter also “melt”       and can lead to spring time allergies. Nature provides us with an abundance of       cleansing sprouts and herbs to aid in this purifying process, and this is also the       recommended time to undergo pancha karma, Ayurveda’s system of purification       and rejuvenation.</p>
<p>Pancha karma involves three phases: preparation, elimination, and rejuvenation.       The preparatory phase involves the internal and external use of medicated oils       along with heat, a simple diet, and rest. This is most commonly accomplished       through ingestion of medicated ghee in increasing amounts, and daily warm oil       massage and steam baths. This phase collects toxins (including fat-soluble       toxins such as toxic heavy metals) from the cells of the body, and draws them       back to the digestive tract for elimination.</p>
<p>When the patient is “ripe” with full flexibility throughout the body, oily skin and       feces, and a calm “oily” mind, one or more elimination procedures are performed.       “Pancha” means “five,” and “karma” means action. There are five modes of       elimination: via the mouth, nasal passages, small intestine, colon, and blood.</p>
<p>Following proper elimination, the body and mind are light and clear, but the       digestion needs to be strengthened. The phase of rejuvenation involves eating a       very simple gruel and progressing back to a normal diet, as well as a gradual       move from rest back into activity.</p>
<p>The benefits of pancha karma are deep, affecting physical, psychological, and spiritual health. For the sick, it can be a therapy that is effective when others fail. For the healthy, it is a protective measure that enhances health, strength, and longevity. For spiritual aspirant, it is a fantastic aid in the quest for enlightenment through the purification of body and mind.</td>
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<td bgcolor="#ffffff">If pancha karma therapy is not accessible, then some variety of cleanse should       still be followed in the spring. The proper method and duration will be based on       constitution, strength, age, and toxicity levels.In addition to cleansing and physical activity, include more of the bitter, pungent,       and astringent tastes, and hot, light, and dry qualities naturally found in spring       time foods, as needed for your condition.</p>
<p><strong>Pitta Season: Late Spring and Summer</strong></p>
<p>The sprouts and seedlings not consumed in the spring grow into the magnificent       harvest of the summer. The longer days allow for greater activity, and naturally       encourage earlier waking and later bed times.</p>
<p>I       ncreased heat can be fatiguing and dehydrating, so take advantage of the many       fresh fruits and vegetables provided during this season, along with plenty of       fluids. These foods will have lots of the cooling tastes: sweet, bitter, and       astringent.</p>
<p>The sunlight is an essential nutrient for our bodies that helps produce vitamin D       in our bodies, necessary for strong bones and development. It also protects our       bodies from pathogens and brightens our thoughts and spirit. Excessive time in       direct sunlight can lead to pitta imbalance, however; the most obvious challenges       being sunburn and sunstroke.</p>
<p><strong>Vata Season: Fall and Early Winter</strong></p>
<p>Summer eventually dries up the water from the earth, plants, animals, and       people. The trees lose their leaves and their energy retreats into their roots,<br />
many animals hibernate, and people are attracted to the warm, cozy indoors.       The shorter days call for more rest and earlier bed times to protect against the       cold and dry qualities of this season. Meals should be warm and nourishing and       include plenty of insulating fats, as well as an abundance of the nourishing       tastes: sweet, sour, and salty.</p>
<p>It’s especially good for your body and prevention of colds and flu to do the daily       oil massage, as well as neti and nasya to protect and nourish the dry mucous       membranes of the nasal passages.</p>
<p>Winter represents the death or retreat of the year that is reliably and consistently followed with new life. Meditation on the seasonal cycle as a microcosmic image of the longer journey of our soul grants insight into the nature of human life and death.</td>
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<div><strong>Ayurevedic Medicine &#8211; Stages of Human Life</strong></div>
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<p>The stages of life have their own unique dharmas, specific purposes and       emphases that influence all individuals as they pass through them. All levels of        health are largely affected by the degree with which we live in harmony with       these stages.</p>
<p><strong>Kapha Stage: Birth to Puberty</strong></p>
<p>Childhood is a period of growth and preparation for adulthood. A healthy child       needs to be well-nourished and supported: physically, psychologically, and       spiritually. Without these ingredients, a void or deficiency will be present that will       negatively affect health and development.</p>
<p>Because of the disconnected quality of many modern families and communities,       many children do not receive this vital nourishment. In their book Hold Onto Your       Kids, Drs. Neufeld and Mate describe the modern phenomenon of “peer       orientation.” Children and adolescents are moving away from their adult       attachments and becoming increasing attached to each other as an attempt to fill       relationship “attachment” voids. Peers, however, generally have no deep ability,       nor responsibility, to fulfill each other’s needs for stability, love, culture, or       maturity.</p>
<p>Just like the sacredness of the morning preparation for a purposeful day, or       spring time for a bountiful summer harvest, childhood lays the foundation for a       lifetime of health, growth, and consciousness.</p>
<p>Kids are meant to be plump during early childhood. They will grow to be stocky,       moderate, or slender based on their constitutions. However, because of the       increased kapha during this stage, some children may suffer from congestive       conditions, such as childhood asthma. This is quickly worsened by consumption       of processed and artificial foods. In many, this is likely the sole physical       contributor to this challenge, as well as childhood obesity. Emotional factors, as       mentioned above, will also contribute to health challenges, especially if a child       turns to food to help fill an attachment void.</p>
<p>There are a few very important changes needed in modern culture that will       greatly contribute to the health of our children, and therefore, the health of<br />
society.</td>
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<td height="502" bgcolor="#ffffff"><strong>1. A shift to natural eating</strong></p>
<p>The effects of nutrition on development and consciousness are enormous. It is     highly unlikely that an enlightened society, or an individual for that matter, will     emerge from a diet of genetically-modified, processed, and artificial foods.     Natural eating also implies that people increase their connection with food<br />
cultivation and preparation in order to experience their relationship with the whole     of Nature. Starting a home or community garden and connecting with local     farmers is an excellent first step.</p>
<p><strong>2. A return to community living</strong></p>
<p>The isolated nuclear family is an experiment that does not seem to be working for     a majority of people. Most families have a tremendous amount of cumulative     stress resulting from a lack of support that has historically been present in the     form of village living or extended families. Stressed out people aren’t very fun to     be with, and they usually aren’t enjoying themselves! Is it any wonder that the     “broken” family is becoming more the norm than the exception? Movements such     as co-housing communities, eco-villages, and other experiments are showing     themselves to be exciting new strategies to address this issue.</p>
<p><strong>3. More holistic education</strong></p>
<p>At an early age, many children are sent to schools with a large number of     children compared to teachers. The school environment is a scary place for a lot     of kids, and the education itself is often experienced as boring or meaningless     with its emphasis on standardized testing, as well as nearly exclusive focus on     the development of intellectual intelligence. Alternative models, such as Waldorf,     are finding increasing popularity among parents and children seeking a more     complete and well-rounded approach to learning. (In my area, a farm school is     being developed. It plans to include hands-on learning of many practical skills,     and plenty of time learning outdoors, which research has shown to improve     people’s learning, retention ability, and overall mood.)</p>
<p><strong>Pitta Stage: Adulthood</strong></p>
<p>As we move from adolescence to adulthood there is an increasing desire to     discover our place and purpose in the world. What do I want to do? How will I     sustain myself, or my family? What do I want to accomplish or contribute to the     world? These are the questions that carry the energy of fire during the pitta stage     of life.</p>
<p>Often these questions do not have clear answers. In the past, an individual     simply did what his family did. We have greater freedom and vast possibility      nowadays, but many experience less clarity and guidance when it comes to     finding their outward activity.</p>
<p>Since money largely dominates the sphere of modern human awareness, and        not having it can be terrifying or embarrassing, a choice of career is sometimes        based on what will make money or provide security. This motivation is        unfortunate, because working for these reasons is motivated by fear instead of        joy. You can “dry out” from a lack of meaning, purpose, and fulfillment that        money is unlikely to sufficiently fill.</p>
<p>The most satisfied individuals tend to do something they love, something that        they’re good at, and something that they experience as a contribution to the        world. They may be exceptionally wealthy or they may be just “scraping” by. Most        people will agree that it’s generally nicer to have money than not, but an        emphasis on money alone is much too costly for the effect that it has on the        deeper levels of life.</p>
<p>An enlightened approach to picking a career, or outward activity, may involve:</p>
<ul>
<li>meditation, contemplation, and brainstorming about what you are naturally     drawn to, enjoy, or are good at;     surrender and appreciation of your current</li>
<li>circumstances (faith that you     are in the best place right now for your growth and development that you     possibly could be);</li>
<li> and an action plan to moves you towards goals rooted in enthusiasm, not     resentment, that you work on daily.</li>
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<p><strong>Vata Stage: Menopause or Retirement until Passing</strong></p>
<p>As you move towards the final stage of life, your attention is naturally drawn       within more and more. The attachment to outer activity fades and is ideally  replaced with a maturing inner life.</p>
<p>In traditional cultures, the elders of a community were highly revered as the       storehouses of wisdom and guidance. They were able to provide direction for the       adults and nourishment for the children. Of course, with healthier diets and       lifestyles themselves, they served these roles well and were not a burden to their       children or community.</p>
<p>Complete health for all generations includes the role our elders need to play.       Research has shown that older people that continue contributing, learning, and       volunteering have better health, memory, and happiness. In addition to outward       activity, Nature will greatly support the meditation efforts of people in their vata       stage of life. They will cultivate a fearless and welcoming attitude to death as     they approach their transition, a new birth of freedom from the physical form.</p>
<p><a title="Ayurveda" href="http://www.everydayayurveda.org">Done w/ Ayurvedic Medicine &#8211; go to Ayurveda</a></td>
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<p class='technorati-tags'>Tags: <a class='technorati-link' href='http://technorati.com/tag/Ayurveda' rel='tag' target='_self'>Ayurveda</a>, <a class='technorati-link' href='http://technorati.com/tag/ayurvedic+medicine' rel='tag' target='_self'>ayurvedic medicine</a>, <a class='technorati-link' href='http://technorati.com/tag/ayurvedic+remedies' rel='tag' target='_self'>ayurvedic remedies</a>, <a class='technorati-link' href='http://technorati.com/tag/ayurvedic+treatment' rel='tag' target='_self'>ayurvedic treatment</a>, <a class='technorati-link' href='http://technorati.com/tag/Ayurvedic+Treatments' rel='tag' target='_self'>Ayurvedic Treatments</a></p>

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