Question:
What does it take to make a sustainable income with your Ayurveda or Yoga therapy business?
Answer:
Just like any business…enough clients or customers who pay you money. 
You can have a lot of clients who pay you some money, or you can have some clients who pay you a lot of money, or some combination of both of those.
But…
…Before you get clients, you get prospects (or prospective clients, or leads) who then have to BECOME clients.
A business that has these two essentials can generate a sustainable income, or perhaps a fortune:
Essential #1: A steady flow of prospects
Essential #2: A system to transform prospects into clients who pay them money
Today, the easiest way to add and store the contact information for our prospects is an email list. An email list that is regularly adding new subscribers satisfies “Essential #1,” a steady flow of prospects.
***How to Build Your Email List***
The easiest way to accomplish this is to make it EASY and DESIRABLE for people to join your list by giving them something valuable for free when they give you their name and email and join your list.
This is called an “opt-in offer,” and it can be a central feature on your website OR it can stand alone as its own landing page.
Examples include a free report, an interview, an article, a video, or even a product that they receive in the mail. Whatever it is, you need to communicate why it will help your prospect solve their main health challenge(s). The more concrete, specific, emotional, and results-oriented, the better.
***How to Turn Prospects Into Clients***
A targeted email list is the most important asset you can build in your business, because IF you know how to use it, you can always generate more clients whenever you want to…
…and here’s how I recommend you use it:
1) Invite your prospects to attend a free event (live or over the phone/internet) that addresses the main health challenge(s) as your opt-in offer.
2) At the end of your talk, offer them a free session as the next step to actually implementing what they’ve just learned.
3) Have the “Sales Sadhana” conversation from the Grow Your Ayurvedic Business program with them to build the value of working with you, and uncover the costs of NOT working with you.
4) Enroll them in committed program of health care with you (for 3, 6, or 12 months at a time).
Simple enough?
Do you love Yoga and Ayurveda? If you’re like most practitioners, then you’ll say, “Of course!” But, do you love it too much?
Your love of Yoga and Ayurveda could be costing you clients! In fact, there’s a good chance it’s costing you tons of clients, and a lot of income.
How?
Yoga and Ayurveda are incredibly powerful. They change people’s lives, health, consciousness, and relationships. I have no idea where I’d be if I hadn’t discovered Yoga and Ayurveda, but probably like you, I am infinitely grateful that I did because of the depth and joy that it’s brought to my life.
The Ayurveda and Yoga principles and practices I use myself and have taught my clients are the fastest ways to address the root causes of disease and produce true health.
Likewise, the coaching methodology (Integral Ayurveda) and business techniques that I teach practitioners are the fastest approach to building a great practice and sustainable income and getting sustainable long term results with clients.
But…
I have plenty of business because, while I do love Ayurveda and Yoga, I’m not “in love” with my methodology and techniques. And that’s where most practitioners go wrong.
Let me explain…
Imagine that you have the ability to help make changes happen for your clients with the push of a button. Whatever the client wants you can push a button and it happens.
Effective, right? You’d probably have clients line up out the door to work with you, right?
Wrong.
In fact, the tools practitioners use with Ayurveda and Yoga can work nearly that well, but most of them don’t have enough clients because they make this one fatal mistake.
They try to market and sell ‘the button’(Yoga/Ayurveda), instead of marketing a solution to a specific problem. People don’t want the button, they want the results.
This is one of the most common mistakes I see over and over with practitioners…even some who learn this “revert” to this “default” setting because they think, or have been trained, to get clients through teaching the systems.
Whether it’s Ayurveda, Pancha Karma, Kayakalpa, Yoga therapy, Pranayama, or Meditation…all of these have great value to clients, but most clients don’t want the technique, they want a result.
The problem many practitioners have is that Ayurveda and Yoga are good for everyone and can effectively address most health challenges.
They can help people:
- achieve and maintain their ideal weight
- address chronic pain issues
- correct digestive disorders
- help reverse chronic ailments like diabetes
- help people get to sleep and stay asleep
- balance female cycles and help with transitions through menopause
- improve fitness levels
- remember the Self and experience profound love, joy, and peace
- etc.
If you want to get lots of clients, you need to focus on one main area of results you help people produce.
You can’t focus on your Ayurveda/Yoga “button.”
There is a process that potential clients need to go through in order to be receptive and take you, and Ayurveda, and Yoga into their lives.
First, they need to connect with something they want in what they are hearing or reading from you.
Let’s say you help people achieve and maintain their ideal weight.
That’s what your practice is about. When you market yourself, people will make a decision that they either want or do not want to achieve and maintain their ideal weight.
It’s OK for people to say no. Some say yes. Some say no. If people can’t immediately make a decision, you need to go back to the drawing board.
If you talk about what Ayurveda and Yoga are and how they work, people can’t make an immediate decision – “yes, I want this” or “no I don’t.”
If they can’t make a decision one way or the other. They will often “shut down.”
There is a wise saying that goes, “a confused mind says no.” When you confuse people, they are by default saying no without making an actual decision about it.
If they need more information or if they need to look for ways that your work can help them, then you’re going to lose about 90% of the potential clients you would otherwise attract.
Bottom Line:
Don’t fall in love with Ayurveda and Yoga so much that you lose sight of what your potential clients really want. They need you to talk about results. What results will you help them with?
When you give them specific, tangible results that they can say “yes” or “no” to, you’ll start attracting plenty of clients and become known as the “go-to person” for those results.
My friend, super yogi, ayurvedic practitioner/teacher,
and Everyday Ayurveda partner, Jai Dev Singh, is
launching his Life-Force Formula program, and I
want to share it with you for 3 reasons:
Reason #1: I want to share an example of someone
in our Ayurveda/Yoga community who knows how to
do a successful program launch (build interest,
communicate value, and make a clear and
compelling offer) and implement some great ideas
into your business system and communication.
Reason #2: Jai Dev is a “life transformer.” We live in
the same community, people LOVE his classes, and I
have close friends who have truly transformed their
lives and relationships through studying with him. You
can participate in the program to commit or re-commit
to your personal health and consciousness goals over
the next year.
Reason #3: You can introduce the program to your
clients, students, email list, or network to inspire and
motivate them and get PAID…really well. (Just click
on the “Affiliate” link and sign up as an affiliate for
free. Then use your affiliate link when you send out
your promotion to get 30% off all your referrals.)
He has a completely free webcast event coming up
soon.
In the class, Jai Dev reveals rarely understood
ayurvedic and yogic secrets that when properly
applied, can generate highly advanced states of
energy and vitality…as well as why most so-called
‘healthy’ people are actually not that healthy at all.
It’s on next Wednesday, the 30th, so jump on this soon
(especially if you want to sign up as an affiliate and
earn commissions by sharing it with others).
Just click HERE to secure your spot and receive all
the info you need to attend.
In Health and Joy,
Jacob
P.S. If you haven’t done anything with Jai Dev before,
he’s been one of the “rising stars” in our field for a few
years now, and for good reason…I definitely
recommend checking out the free webcast. And if you
decide to help promote the launch as an affiliate, it
will be really easy because he communicates so that
people really get the value and go for it.
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